THE AUSTRALIAN GUIDE TO WRITING WINNING PROPOSALS
Need to know how to write a tender or proposal? Looking for tender writing tips? Want an edge over formula tender and proposal templates?
“A quick way to learn a great deal about proposal writing…excellent value…highly recommended.” Australian Marketing Institute
“What's your strike rate when it comes to successful submissions? If it's less than 100%, you could learn something from The Shredder Test. The chapter summaries are excellent…a concise, useful read.” The Age
“Strategies, tactics, how-to's and tips that any business can use.” Herald Sun
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While there's no one-size-fits-all template for a successful tender or proposal, there are easy ways to make sure yours is a winner. You'll see your own challenges reflected in these pages as you discover how to write tenders and proposals that hit the jackpot (and not the recycling bin).
The Shredder Test is the Australian guide to writing winning proposals. It's a must-read for anyone whose job directly depends on making sales - whether you're a sales director or manager, a professional salesperson, a business owner, or a solo professional. It's also for people who aren't in “sales”, but who need to contribute to tenders and proposals on behalf of their organisation.
Author Robyn Haydon is Principal Consultant of Winning Words, a successful independent tender and proposal-writing consultancy based in Melbourne, Australia. Published by Monterey Press.
“Thankyou - The Shredder Test made the difference” Hi Robyn, You may remember I contacted you a few months ago to purchase a copy of The Shredder Test. This was an urgent request for help in putting together a comprehensive, compelling tender for a not-for-profit organisation facing unknown competition and tight timeframes. I'm thrilled to let you know that my client has been successful in winning the 3 year contract and I credit much of it with the practical and applicable advice contained in your book. I read it over a weekend, followed the process and included your suggestions and it certainly proved to be a successful formula. The client was delighted and now plans to use the approach for future tenders. A sincere ‘thank you' for helping me to make the difference that counted. Caroline Cameron, Possibility To Reality |
"As a copywriter I read everything I can on writing for business. In your book I've found many powerful tips and tactics I've never seen before. The section on creating a Credentials Proposition Statement alone was worth the price of the book. " Charles Cuninghame , web copywriter and author of the forthcoming book The Profitable Website Manual
“Every now and then, a book comes along which remedies a neglected or misunderstood topic with its clear, concise and commonsense approach. The Shredder Test is one of these books. Although it can be read in a few hours, it is equally likely to sit on the bookshelf of anyone involved in writing proposals as a handy reference for years to come. I will certainly be adopting many of the book's recommendations immediately.” Jon Manning, strategic pricing consultant, Sans Prix
“The Shredder Test distils what most make complex into something critical and compelling – that is the ability to be persuasive! A perfectly weighted document.” Elliot Epstein, Salient Communications
“Practical, readily implemented techniques to increase success in competing for business through;tenders and proposals in the Australian business environment.” Linda Julian, strategic practice development expert and author of The Passionate Professional: creating success, value, prosperity
“An essential guide for anybody who needs to communicate their message in writing . ” Grant Hyman, author of A Practical Guide to Selling
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Your local bookstore can also order it for you (quote ISBN 978-0-9751474-3-6).
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